Website Usage

Cookies, Google Analytics, Google reCaptcha und Google Fonts

General Information:

When you access this website, Niederösterreich-Werbung GmbH stores information about your visit (date, time, pages viewed). These data are used exclusively for statistical purposes and are evaluated only in anonymized form.

In Detail:

Cookies

Google Analytics

Provided that you have given your consent, Google Analytics is used on this website. Hochkar & Ötscher Tourismus GmbH uses Google Analytics to analyze the use of the website. The data obtained is used to optimize the website and marketing activities and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns. Further information on Google Analytics is available at www.google.com/analytics. For more details about the terms of use and data protection, visit https://policies.google.com.

Google Analytics is a web analytics service provided by Google LLC. The service provider responsible within the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google processes the usage data of the website on our behalf and is contractually committed to ensuring the confidentiality of the processed data.

During your visit to the website, the following data are collected, among others:

  • The pages you visit, your "click path"
  • Your behavior on the site (e.g. clicks, scroll behavior, time spent)
  • Your approximate location (country and city)
  • Your IP address (in truncated form, so that no unique identification is possible)
  • Technical information such as browser, Internet provider, device type, and screen resolution
  • The source of your visit (i.e., which website or advertising medium brought you to us)
  • The referrer URL (the website or advertising medium from which you reached this site)

These data are transmitted to a Google server in Europe and stored there.

Recipients

The recipient of the data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) as a processor. Niederösterreich-Werbung GmbH has concluded a data processing agreement with Google. Google LLC, based in California, USA, and potentially U.S. authorities, may access the data stored by Google.

Transfer to Third Countries

A transfer of data to the USA cannot be ruled out.

Storage Period

Google Analytics stores cookies in your web browser for a period of 14 months from your last visit. These cookies contain a randomly generated user ID that can be used to recognize you on future visits.

The collected data are stored together with the randomly generated user ID, allowing pseudonymous user profiles to be evaluated. These user-related data are automatically deleted after 14 months. Other aggregated data remain stored indefinitely.

Legal Basis and Withdrawal Option

The legal basis for this data processing is your consent (Art. 6 para. 1 lit. a GDPR). You may withdraw your consent at any time with future effect by accessing the cookie settings mentioned above and adjusting your preferences.

You can also prevent Google from collecting the data generated by cookies and related to your use of the website (including your IP address) as well as Google’s processing of this data by downloading and installing the browser plug-in available at: http://tools.google.com/dlpage/gaoptout.

Google Analytics with IP Anonymization

This website has implemented IP anonymization in Google Analytics. This function ensures compliance with local data protection regulations that prohibit the storage of complete IP addresses. IP anonymization or masking takes place once IP addresses enter the Google Analytics data collection network and before the data are stored or processed. More information on IP anonymization is available at https://support.google.com/analytics/answer/2763052.

Google Tag Manager

This website uses Google Tag Manager, a solution that allows marketers to manage website tags through an interface. The tool itself (which implements the tags) is cookie-free and does not collect personal data. It only triggers other tags, which may in turn collect data. Google Tag Manager does not access these data. Any deactivation performed at the domain or cookie level remains in effect for all tracking tags implemented via Google Tag Manager.

Google Ads Remarketing

We use the remarketing function within the Google Ads service. This function enables us to present users of our website with interest-based advertising on other websites within the Google advertising network. For this purpose, user interactions on our website are analyzed (e.g. which offers the user has viewed) to display targeted ads after visiting our website.

You can prevent participation in this tracking in various ways:

More information on Google’s data protection can be found at: https://policies.google.com/privacy.

Google Ads Conversion Tracking

We use Google Ads Conversion Tracking to measure the success of our advertising campaigns. If you reach our website via a Google ad, a cookie is set on your device. These cookies are valid for 30 days and are not used for personal identification.

The data collected through this cookie helps us measure how users interact with our site after clicking an ad. We receive only statistical analyses from Google and cannot identify individual users based on this information.

Google reCAPTCHA

To protect forms on our website, we use Google reCAPTCHA (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). The service differentiates between human and automated access. Your IP address and other necessary data are sent to Google for this purpose. The IP address is usually shortened within the EU before being transmitted to the USA. Google uses this information to evaluate your use of reCAPTCHA on behalf of the website operator. Further information: https://www.google.com/policies/privacy/.

Google Fonts

This website uses external fonts (Google Fonts). We have embedded these fonts locally on our web server. Therefore, no connection to Google servers is established, and no data is transferred to the USA.

YouTube

This website integrates components from YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (a subsidiary of Google Inc.). When you visit a page containing a YouTube video, YouTube and Google receive information about which page you visited. If you are logged into your YouTube account, this data can be linked to your personal profile. You can prevent this by logging out of your YouTube account before visiting our website. For more information, see YouTube’s privacy policy at https://www.google.com/policies/privacy/.

Adform

This website uses the Adform online marketing tool (Adform A/S, Denmark). Adform uses cookies to display relevant ads, measure campaign success, and prevent ad repetition. Cookies also allow Adform to track conversions and evaluate ad effectiveness. The information collected may be used jointly with our tourism partners for advertising purposes. Adform cookies do not contain personal data such as names or addresses. More details: Adform Privacy Policy.

Facebook Pixel and Remarketing

Based on your consent, our website uses the Facebook Pixel by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. This allows tracking of user actions after interacting with Facebook ads, helping us measure ad effectiveness. The collected data are stored and processed by Facebook, which may transfer them to the USA or other third countries.

Facebook may link these data to your Facebook account and use them for its own advertising purposes, in accordance with its Data Policy: https://www.facebook.com/privacy/policy/.

You can revoke your consent at any time at: https://www.facebook.com/adpreferences/ad_settings/.