Cookies, Google Analytics, Captcha.eu, Google Fonts and other services
General information:
When you access this website, technical information relating to your visit is processed. This includes, in particular, the date and time of access, the page viewed, the browser used, the operating system, the device, the referrer URL and technical access data.
This data is used for the technical provision, security and optimisation of the website and – provided you have given your consent – for statistical and marketing purposes.
In detail:
Cookies
This website uses cookies and similar technologies. We use cookies to enable the website to function, to carry out statistical analyses, and to provide content and advertising tailored to your interests.
Some cookies are technically necessary. Other cookies, particularly those used for statistics, marketing, remarketing, external media or analysis, are only set with your consent.
Where possible, this data is shared exclusively in pseudonymised form. By clicking on ‘Allow cookies’, you can make full use of our website.
These cookies may also be processed and used by third-party providers – with your consent. In this context, the transfer of personal data to countries outside the European Union or the European Economic Area, in particular to the USA, cannot be ruled out.
Further details regarding cookies and how to disable them at a later date can be found under Website Use – Cookies.
Google Analytics
Where you have given your consent, Google Analytics is used on this website. Hochkar & Ötscher Tourismus GmbH uses Google Analytics to analyse website usage.
The data obtained from this is used to optimise the website and our advertising measures, and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website and the success of our marketing campaigns.
Further information on Google Analytics can be found at www.google.com/analytics. Further details on terms of use and data protection can be found at https://policies.google.com/?hl=de.
Google Analytics is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). Google processes website usage data on our behalf. Hochkar & Ötscher Tourismus GmbH has entered into a data processing agreement with Google.
During your visit to the website, the following data in particular may be processed:
- the pages you have visited and your click path
- your behaviour on the pages, for example clicks, scrolling behaviour and time spent on the site
- your approximate location, for example country, region or city
- technical information such as browser, internet service provider, device and screen resolution
- the source of your visit, i.e. the website, search engine or advertising channel via which you reached us
- the referrer URL
Google states that Google Analytics does not log or store individual IP addresses of users from the EU.
Recipient
The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, acting as a data processor. Google LLC, based in the USA, and, where applicable, US authorities may, under certain circumstances, access data stored by Google.
Transfer to third countries
The transfer of data to the USA or other third countries cannot be ruled out. Where data is transferred to third countries, this is done in accordance with the legal requirements, in particular on the basis of an adequacy decision by the European Commission, appropriate safeguards such as standard contractual clauses, or your explicit consent.
Retention period
The retention period for user-related data processed in Google Analytics is determined by the settings we have selected in Google Analytics. Unless otherwise stated, the retention period is up to 14 months. Other data may be retained for longer in aggregated form.
Legal basis and right to withdraw consent
The legal basis for this data processing is your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by accessing the cookie settings and changing your selection there.
You can also prevent the collection of data generated by cookies and relating to your use of the website, as well as the processing of this data by Google, by downloading and installing the browser plug-in provided by Google: https://tools.google.com/dlpage/gaoptout?hl=de.
Google Analytics with anonymisation feature
Google Analytics processes data in such a way that, according to Google, no individual IP addresses of users from the EU are logged or stored. Further information on IP processing in Google Analytics can be found at: https://support.google.com/analytics/answer/2763052?hl=de.
Google Tag Manager
This website uses Google Tag Manager. Google Tag Manager is a solution that allows website tags to be managed via a single interface.
The tool itself does not create user profiles and does not store cookies for analytical or marketing purposes. Google Tag Manager triggers other tags, which may in turn process personal data. Google Tag Manager does not access this data.
If deactivation has been carried out at domain or cookie level, this remains in effect for all tracking tags implemented using Google Tag Manager.
Google Ads Remarketing
Where you have given your consent, we use the remarketing function within the Google Ads service.
The remarketing function enables us to present interest-based adverts to users of our website on other websites within the Google advertising network, in Google Search, on YouTube or on other websites.
To do this, we analyse users’ interactions on our website, such as which offers, tickets, events or tourism-related content they have shown an interest in. This enables us to display targeted advertising even after they have visited our website.
Cookies or similar technologies may be used for this purpose. These are used to recognise a browser on a specific device and not directly to identify an individual.
You can prevent participation in this tracking process in various ways:
Please note that, in this case, you may not be able to make full use of all the features of our website.
Further information on data protection at Google can be found at: https://policies.google.com/privacy?hl=de.
Alternatively, you can visit the Network Advertising Initiative’s website at https://thenai.org/.
Google Ads Conversion
Where you have given your consent, we use Google Ads Conversion to draw attention to our offers on external websites using advertising materials known as Google Ads.
We can use the data from these advertising campaigns to determine how successful individual advertising measures are. Our aim is to show you adverts that are of interest to you, to make our website more attractive, and to calculate advertising costs in a fair and transparent manner.
If you access our website via a Google advert, Google Ads may store a cookie on your device. These cookies generally expire after 30 days and are not intended to identify you personally.
In particular, this cookie may store the unique cookie ID, the number of ad impressions per placement, the most recent impression, and opt-out information.
These cookies enable Google to recognise your web browser. If a user visits certain pages on our website and the cookie stored on their device has not yet expired, Google and we can recognise that the user clicked on the advert and was redirected to that page.
We ourselves only receive statistical reports from Google. These reports enable us to identify which advertising measures are particularly effective. We do not receive any further data resulting from the use of the advertising materials; in particular, we cannot personally identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s servers. We have no influence over the scope and further use of the data processed by Google.
Google Analytics advertising features
Where you have given your consent, we use Google Analytics advertising features on this website in addition to the standard Google Analytics functions.
The Google Analytics advertising features implemented on this website may include, in particular, the following functions:
- Reports on impressions on the Google Display Network
- Google Analytics reports on performance by demographic characteristics and interests
- Integrated services for which data is collected in Google Analytics for advertising purposes, including the collection of data via ad preferences cookies and anonymous identifiers
For this purpose, in addition to the data collected by Google Analytics, further data may be collected via Google advertising cookies and anonymous identifiers. We use this information to improve our website and marketing activities.
You can prevent the use of Google Analytics advertising features in various ways:
Please note that, in this case, you may not be able to make full use of all the features of our website.
Captcha.eu
To protect the information transmitted via our web forms, this website uses the Captcha.eu service provided by Captcha GmbH, Muthgasse 2, 1190 Vienna, Austria.
The purpose of this check is to distinguish whether the input is being made by a human or, in an abusive manner, by automated, machine-based processing.
The processing is carried out in our legitimate interest in preventing automated submissions by bots, spam and the misuse of our forms, in accordance with Article 6(1)(f) of the GDPR.
In particular, the IP address of your internet gateway, the type and model of your device, the type and model of your browser, and technical usage information may be processed for this purpose. In addition, the time intervals between keyboard and mouse movements may be measured.
A data processing agreement has been concluded with Captcha GmbH. Captcha GmbH is therefore not permitted to use the data transmitted for its own purposes.
According to the provider, the data is processed within the European Union.
Further information can be found at: https://www.captcha.eu/de/dsgvo__de/.
Google Fonts
This website uses external fonts, known as Google Fonts. Google Fonts is a service provided by Google.
We have integrated the external fonts locally, i.e. on our web server. As a result, there is no connection to Google’s servers and therefore no data is transferred to Google in connection with the display of these fonts.
YouTube
Components from YouTube are integrated into this website. YouTube is an online video portal that enables video publishers to upload video clips and allows other users to view, rate and comment on these videos.
YouTube is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit a page on which a YouTube video is embedded, your browser may establish a connection to YouTube’s or Google’s servers. In doing so, YouTube and Google will be informed of which specific subpage of our website has been visited.
If you are logged in to YouTube or Google at the same time, YouTube or Google may associate your visit with your user account. This occurs regardless of whether you click on a YouTube video or not.
If you do not wish this association to take place, you can prevent it by logging out of your YouTube or Google account before visiting our website.
Further information on data processing by Google and YouTube can be found at: https://policies.google.com/privacy?hl=de.
Adform
This website uses the online marketing tool Adform, provided by Adform A/S, Silkegade 3B, 1113 Copenhagen, Denmark.
Adform uses cookies and similar technologies to display relevant adverts, improve campaign performance reports, or prevent users from seeing the same adverts multiple times.
Adform uses a cookie ID to track which adverts are displayed in which browser. Furthermore, Adform can use cookie IDs to track so-called conversions relating to ad requests. This is the case, for example, when a user views or clicks on an Adform advert and later visits our website using the same browser and carries out an action there.
The information obtained in this way may be used by Hochkar & Ötscher Tourismus GmbH and its tourism or advertising partners for Adform adverts.
According to Adform, Adform cookies do not contain any direct personal information such as email addresses, names or addresses.
Due to the marketing tools used, your browser automatically establishes a direct connection with Adform’s servers. Through the integration of the Adform cookie, Adform receives the information that you have visited the relevant part of our website or clicked on one of our adverts.
Furthermore, the Adform cookies used enable us to understand whether you carry out certain actions on our website after viewing or clicking on one of our display or video adverts on another platform via Adform.
Adform uses this information to understand which content you have interacted with on our website, so that it can later display targeted advertising to you.
Our website may also use cookies and products from Adform A/S, in particular ad servers, DSPs and DMPs, for targeted advertising. For this purpose, various parameters such as pages visited, device type, geographical origin and most recently visited websites may be collected, and visitors may be grouped into segments.
Using statistical analysis, similar individuals can then be identified within the Adform cookie pool in order to target them with personalised advertising for tourism offers.
Where joint processing within the meaning of Article 26 of the GDPR takes place with Österreich Werbung or other tourism or advertising partners, the relevant agreements and information will be provided.
Further information on Adform can be found at: site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/.
Information on opting out or deleting data stored by Adform can be found at: https://site.adform.com/privacy-center/platform-privacy/right-to-be-forgotten/.
Facebook Pixel and Remarketing/Retargeting
Based on your consent, our website uses the Meta Pixel as well as remarketing and retargeting functions provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (‘Meta’).
This allows us to track users’ actions after they have been redirected to our website by clicking on a Facebook or Instagram advert. This enables us to evaluate the effectiveness of our adverts for statistical and market research purposes.
We cannot view the personal data of individual users. However, the data collected is stored and processed by Meta. Information controlled by Meta may be transferred to the USA or other third countries, stored and processed there for the purposes described in Meta’s Privacy Policy.
Meta may link the data to data from your Facebook or Instagram account and use it for its own advertising purposes. Meta Conversion Tracking also allows Meta and its partners to show you adverts both on and off Facebook and Instagram.
A cookie may be stored on your device for these purposes.
Our pages may also incorporate Meta remarketing tags, which establish a direct connection between your browser and Meta’s servers. This enables Meta to associate your visit to our pages with your user account.
We and our tourism or advertising partners may use the information obtained in this way to display Facebook and Instagram adverts.
Please note that, as the website provider, we do not have full knowledge of the content of the data transmitted or how it is used by Meta.
Further information can be found in Meta’s privacy policy at: https://www.facebook.com/privacy/policy/.
You can adjust your advertising settings on Facebook and Instagram here: https://www.facebook.com/adpreferences/ad_settings/.
Thinglink
Plugins from Thinglink may be used on our website for the interactive display of photos. The provider is ThingLink Oy, Business ID 2329185-9, Salomonkatu 17 A, 00100 Helsinki, Finland.
We do not have complete control over what data such a plugin collects in individual cases. Nor do we have complete control over how Thinglink uses this data.
It can be assumed that at least the IP address, as well as information about the device and browser used, may be processed. It also cannot be ruled out that Thinglink may attempt to store cookies on the device being used.
This may enable Thinglink to be informed about visits to specific web pages. Users who are logged into Thinglink at the same time may, where applicable, be identified by Thinglink.
Information on the data collected in this process and its use can be found in Thinglink’s privacy policy at: https://www.thinglink.com/terms.
GPX Studio
Interactive maps, tours or GPX tracks may be embedded on our website via the GPX Studio service.
GPX Studio is an online service for displaying, creating and editing GPX files. When these are embedded on our website, your browser may establish a connection to GPX Studio’s servers so that the relevant map or GPX track can be displayed.
In particular, technical information such as your IP address, browser details, device information, and the date and time of access may be processed.
According to GPX Studio, GPX files do not leave the user’s browser when the service is used. GPX Studio also states that it does not use any tracking or data collection.
Third-party map data or map services may be integrated for map display, in particular OpenStreetMap or – depending on the technical configuration – MapTiler. This may result in a connection being established with the respective providers.
This integration is carried out to enable us to display interactive maps, tours, routes and GPX tracks on our website.
The legal basis is our legitimate interest, in accordance with Article 6(1)(f) of the GDPR, in providing a user-friendly presentation of tours, routes and map information. If the integration is only loaded after you have given your consent, the legal basis is your consent in accordance with Article 6(1)(a) of the GDPR.
Further information on GPX Studio can be found at: https://gpx.studio/
VOR widget / VOR AnachB route planner
A widget from the Verkehrsverbund Ost-Region (VOR) may be embedded on our website. The provider is Verkehrsverbund Ost-Region (VOR) GmbH, Europaplatz 3/3, 1150 Vienna, Austria.
The VOR widget enables users to access information on journeys to and from a destination by public transport, by bicycle, on foot or by car. Depending on how it is integrated, the VOR AnachB route planner, the VOR fare information service or a VOR departure monitor may be used in particular.
When you use the VOR widget on our website or visit a page on which the widget is embedded, your browser may establish a connection to the servers of Verkehrsverbund Ost-Region. In doing so, technical information such as your IP address, browser details, device information, the date and time of access, and the journey details you have entered or selected may be processed.
This processing is carried out in order to provide you with up-to-date timetable information, connection details, departure times and, where applicable, fare information.
The legal basis is our legitimate interest, in accordance with Article 6(1)(f) of the GDPR, in providing user-friendly information on public transport to Hochkar. If the widget is only loaded after you have given your consent, the legal basis is your consent in accordance with Article 6(1)(a) of the GDPR.
Further information on data processing by the Verkehrsverbund Ost-Region (VOR) can be found in the VOR’s privacy policy: https://www.vor.at/datenschutz
GetSiteControl
We use services provided by GetSiteControl, GetWebCraft Limited, Klimentos 41–42, Klimentos Tower, Flat/Office 25, 1061 Nicosia, Cyprus.
GetSiteControl is a service that enables pop-ups, overlay windows or notifications to be displayed on the website for informational purposes and to improve user guidance.
These windows can be displayed according to specific rules, such as the number of page views or certain user interactions. For this purpose, GetSiteControl may set cookies or similar technologies.
Further information on data processing by GetSiteControl can be found in the provider’s privacy policy at: https://getsitecontrol.com/privacy.